Strategic oversight.
Concept to sell-out.
Dr. Tamala L. Daniels offers Development Advisor of Record™ engagements for residential developers and builders seeking continuous market perspective, product alignment, pricing discipline, and absorption strategy in Greater Phoenix.
Start a conversation ↗Haus of Daniels / Developer advisory
Guidance by Dr. Tamala L. Daniels, CIPSEngage before the consequential decisions
Product type, layout, finish level, price positioning, and release timing should be considered in relation to the buyer and competitive market. Early advisory work focuses on the assumptions behind those decisions. It provides ownership and project teams with decision support before design and construction choices become more difficult to change.
Pre-development: test the market assumptions
The concept phase can include market feasibility assessment, buyer demand validation, product-type and price-band alignment, competitive review, and absorption risk analysis. A go / no-go conversation should identify assumptions, open questions, and the additional information needed. Advisory judgment supports ownership’s decisions; it does not replace the project team’s specialist work.
Construction: recalibrate with the market
As a project takes shape, the competitive environment and buyer response may change. Ongoing advisory work can address market recalibration, design and finish restraint, model-home positioning, release sequencing, inventory pacing, and broker or referral alignment. The emphasis is on deliberate decisions supported by current project and market information.
Disposition: align pricing and absorption
The close and sell-out phase can include phased pricing strategy, negotiation posture guidance, margin protection considerations, and an exit strategy for remaining inventory. Compare price, incentive choices, and release pace against the project’s objectives. No advisory engagement can guarantee sales velocity, pricing, or profitability; those outcomes depend on the project and market.
Experience across three residential communities
Dr. Daniels brings 35 years of real estate experience and served as New Home Developer Consultant and Exclusive Realtor for three communities: Copper Leaf Villas, 155 condominiums sold out in two years; Courtyard at Madison Ranch, 158 single-family homes; and Surprise Estates, 50 semi-custom homes. The advisory conversation connects product decisions with the buyer experience and sales strategy.
Define the engagement in writing
Engagements are retainer-based or project-based, with confidentiality and NDA provisions defined in the written agreement. The scope, authority, responsibilities, deliverables, and decision boundaries should be established at the outset. Realty ONE Group International | #ONELUXE is Dr. Daniels’s brokerage affiliation; any brokerage services are addressed in the applicable agreements.
Common questions
What is a Development Advisor of Record?
It is the Haus of Daniels advisory role focused on market alignment, pricing discipline, and absorption strategy across a residential project. The specific authority and responsibilities come from the written engagement agreement.
When should a developer start the conversation?
Preferably during concept or pre-development, when product and positioning choices are still open. A discussion can also assess whether advisory support is appropriate for an active project or remaining inventory.
Is advisory the same as an exclusive listing?
No. Advisory scope and brokerage representation are distinct arrangements. The services and responsibilities for your project should be defined in the relevant written agreements.
What should I share for an initial discussion?
Provide the project location, ownership contact, stage, intended product, approximate unit count, timing, and the decisions you need help evaluating. Establish confidentiality arrangements before sharing sensitive project materials.
Let’s plan your next step.
Contact Dr. Tamala L. Daniels to discuss your location, goals, and timing.
Realty ONE Group International | #ONELUXE
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